The Five Named Problems

Your bank account runs dry. That is the symptom. Underneath it are five structural gaps. Here is the short version. The full diagnosis lives on the Reset page.

The Cash Flow Trap

Revenue looks fine. Cash still disappears. You cannot see what is coming in, going out, or safe to take.

The Owner Pay Gap

You are last on the payroll. No market-rate wage. No plan to get there.

The Breakeven Lie

The CPA number was built for the IRS. It left your salary out. You have been aiming at a target that was never real.

Profit Leaks

Margin drains through labor, marketing, and overhead. Most owners cannot see which lever is open.

The Scaling Blind Spot

Every hire and price is a guess. No model. More hours instead of a system.

See how the Reset fixes all five

Here Is What Changes.

The Cash Flow Trap → Solved
You know your cash position every month. Payroll is never a question. Owner draws happen on a plan.
The Owner Pay Gap → Closed
A market-rate wage is a funded line item. You stop being the lowest-paid person on your own payroll.
The Breakeven Lie → Corrected
True Breakeven includes your wage. You know the revenue target that actually covers you.
Profit Leaks → Found and Fixed
Three Productivity Ratio scores show where margin leaks and which lever to pull first.
The Scaling Blind Spot → Closed
Hire calculator and 12-month forecast. Growth decisions get a number, not a gut feeling.

Common Questions

Straight answers. No consultant speak.

  • Owner-operated businesses doing $500K to $7M. Trades, service businesses, consultants, small manufacturers.

  • Books should be reconciled and categorized. Not spotless. EasyFlow installs strategy on top of accurate numbers. Messy books need a bookkeeper first.

  • Scorecard. 12 questions, your score in 2 minutes. Every score routes to the same next step.

    True Profit Review. Bring your P&L. I read up to five years of it and name which of the Five Named Problems show up. Free. Diagnosis only.

    If it fits, next is the 60-Day Cash & Profit Reset.

  • One flat fee by revenue band for the 60-Day Cash & Profit Reset. Five tiers, $6,000 to $30,000. Your revenue picks the tier. Same complete system every tier. The Reset stands on its own. No monthly required. After the Reset, an optional Ongoing Partnership keeps the system running. Quoted separately, never bundled. Commit to twelve months of Ongoing and the Reset fee comes off entirely.

  • No. CPA = taxes. Bookkeeper = records. EasyFlow = scoreboard, targets, and decisions.

  • A real profit target, a clear owner pay number, and a 12-month model for hires and leaks. See the Reset or start with a True Profit Review.

Two ways in. Pick the one that fits.

Cold? Take the scorecard. Warm? Bring your P&L to a True Profit Review.