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I'm Nick, The Fractional CFO

Easy Numbers. Profit Targets. Paid Owners.

Most business owners don't know their real numbers, they can't set targets, can't measure performance, and can't figure out why they are 'profitable' but broke.  

I give you the numbers, the targets, and the plan.

Nick The Fractional CFO

Free.  2 minutes. Find out if you're flying blind, foggy, or crystal clear.

You're Busy. You're "Profitable." So Why Are You Broke?

You're working harder than ever. Revenue is up. You're busy as hell. â€‹But at the end of the month? Nothing left.

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You pay your team first. You pay your vendors.

 

You pay the IRS. And you? You get whatever's left over. If there's anything.

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Your CPA says you're "profitable." Your bank account says otherwise.

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That's not a you problem. That's a target problem.

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And I give business owners targets to aim at.

Confused Business Owner

Four Problems Bleeding Your Business Dry

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Cash Fog

You can't see where your money goes. Every month is a surprise. Your decision making is like throwing pasta at the wall to see what sticks.

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Breakeven Lie

Your breakeven is a lie, if you have one.  If it doesn't include paying yourself, it's worthless.

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Owner Pay Gap

You pay yourself last, if at all. You're working for free and calling it "profit."

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Labor Leaks

Your team comes to work with an attitude everyday and costs money.  Are they worth it? Most owners have no idea labor is bleeding them of profits.

These four problems are connected. Fix one, the others get easier. Ignore them, and you'll keep hitting nothing with amazing accuracy.

Owners Who Stopped Guessing

Just Right Organizing Testimonial

"The most helpful part was turning big-picture goals into realistic weekly expectations. Knowing my billable-hour targets helped me plan my time, pricing, and capacity with confidence instead of guessing. From the beginning, it felt like we were on the same team."

Kallli Erwin, Owner

Just Right Organizing

St Louis Metro

Tyler Duty, Owner/Founder

Beyond Creative AI

& Trakky

"Nick's formula helped us secure our first outside investor for our app.  It made the process very easy. We got our first investor on our first try!"

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Your CPA Tells You What Happened. Nobody Tells You Where to Aim.

82%

of business failures come from cash flow problems not lack of sales

45%

of business owners skip their own paycheck to keep the doors open

50%

say their accountant is reactive tells them what happened, not what to do

No Financial Target

Your CPA does taxes.

 

Your bookkeeper categorizes transactions.

 

Nobody gives you a target to aim at.

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That's the gap I fill.

I Work With Owners Who ARE the Business

Nick The Fractional CFO

Business owners in the STL Metro & Metro East doing $100K – $5M who:

→ Make, sell, or do stuff for a living

→ Are tired of guessing where the money goes

→ Want to pay themselves what they're worth

→ Know something's broken but don't know what

→ Use QuickBooks to track their numbers

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Contractors. Trades. Agencies. Service businesses. Restaurants. Makers. Operators.

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If you ARE the business, I'm your CFO.

I Failed Out of College. Then I Went Back and Graduated Top of My Class. Twice.

Same school. Fifteen years apart.

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First time, I had no direction. No targets. No clue what I was building toward. I was just showing up and hoping it worked out.

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Sound familiar?

 

That's how most business owners feel about their numbers. Busy every day. Working harder than their employees. But no idea if they're actually winning or just surviving.

 

73% of service business owners earning $300K+ pay themselves less than a Target team lead. They built a business. The team lead got a job. Who's winning?

 

I went back, finished two degrees summa cum laude, and built a system to give owners what I didn't have the first time around.

 

Targets to aim at.

Nick The Fractional CFO
Edwardsville Gl,en Carbon Chamber
Riverbend Growth association
Alton Main Street

Find Out What's Broken. Fix It.

Take the 2-minute CASH CLARITY SCORE™ and find out if you're Flying Blind, Foggy, or Crystal Clear.
 

Cash Clarity
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EasyFlow CFO
info@easyflowcfo.com

(618)818-7989

The Wedge, 620 E Broadway. Alton, IL 62002

 

Copyright © 2025 Living Water Consulting LLC | All Rights Reserved | Privacy Policy | Disclaimer: Not a CPA or CFP firm. No tax or audit services.

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